Marketing Technology · Boise, Idaho · Est. 2025

Clarity in the noise.

Veil Consulting helps growth-minded businesses make sense of their marketing technology. We design the systems, workflows, and integrations that turn scattered tools into strategic assets — so your team can focus on what actually works.

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  • 15+ yrs enterprise martech
  • Aprimo · Boomi · Adobe stack-native
  • PMP · SANS GSEC credentialled

I — The Approach

Modern marketing tech stacks are messy.

Fragmented data. Overlapping tools. Performance signals you can't tell apart from noise. These don't just slow teams down — they often obscure the truth.

Veil Consulting was founded to fix that. We partner with small-to-mid-sized companies that serve large or complex audiences and help them make sense of the noise — from lead tracking to workflow automation, from attribution modeling to vendor evaluation. The intent is consistent across every engagement: bring clarity to your martech decisions, so growth isn't left to guesswork.

"Lift the veil on your systems — so you can see what's working, what isn't, and where to go next."

II — Services

Three Practices, One Operating Discipline.

Each practice is staffed personally by the principal. Each engagement begins with a clear scope, a defined outcome, and a written assessment. No standing retainers without a published plan.

N° 01

MarTech Architecture

A strong marketing strategy needs a strong foundation. Veil helps businesses design and optimize their marketing technology stack so every tool works in concert — not chaos. Whether you're building from scratch or untangling legacy systems, we bring clarity to your architecture, ensuring your data flows cleanly, your platforms integrate intelligently, and your team operates on a stable, scalable backbone.

Engagements include

  • Full-stack design & optimization
  • Systems & data integration strategy
  • Tool & vendor selection · RFP support

N° 02

Automation & Workflow Design

Manual processes slow growth and introduce error. We help businesses design intelligent marketing workflows that scale with their audience — automating everything from lead nurturing and campaign triggers to customer lifecycle touchpoints. The result: more consistency, less overhead, and a customer experience that feels personalized without being manually driven.

Engagements include

  • Customer journey mapping
  • Campaign automation setup
  • Lifecycle & CRM workflow development

N° 03

Analytics & Attribution

Data without context is noise. We help businesses move beyond vanity metrics to build attribution models and reporting frameworks that reflect real performance. From channel analysis to custom KPIs, we ensure your team knows what's working, what's wasting money, and where to invest next — so your marketing decisions are grounded in insight, not guesswork.

Engagements include

  • Marketing attribution modeling
  • Reporting frameworks & KPI design
  • Data validation & performance audits

III — The Principal

Fifteen Years Inside Enterprise Marketing Technology.

Veil Consulting is operated by Adam Valine. Engagements are not subcontracted. The work you commission is the work you receive.

Fifteen years inside one specific corner of software: workflow, automation, and integration systems for large institutions.

Nine years at Franklin Templeton on Aprimo Marketing Operations and the plumbing around it (Dell Boomi, Aprimo Connect, custom). Six years at Wells Fargo as VP of Marketing Technology. Currently AI Strategy Lead at Solutions Plus Consulting — the same instincts, pointed at a new layer.

What the corporate work taught me, more than any specific platform, is what makes these systems good and what makes them frustrating to live with. Vendor workflow engines flexible enough to model your real process but opaque enough that nobody can debug them at 11pm. Integration tools that handle the happy path beautifully and lose your data the first time a partner changes a field name. Reporting layers that are technically correct and operationally useless.

I build for the operator who has to read the logs at 2am, because that operator is usually me.

IV — How We Work

A Practice, Not a Platform.

  1. 01

    Diagnose.

    Every engagement begins with a written assessment — your stack, your data, your team's operating reality — produced before any recommendations are made. Typically two to three weeks. Delivered as a structured report you can read in a single sitting and circulate to your leadership.

  2. 02

    Design.

    From the diagnosis, we produce a target architecture — workflows, integrations, attribution model, reporting layer — at the level of detail your engineering team needs to act. The design is the deliverable. The implementation may be ours, yours, or split.

  3. 03

    Deploy & Document.

    When we implement, we document. When you implement, we review. Either way, the system that ships is the system that is written down — so the next team to inherit it can read the logs at 2am and understand what's actually happening.

V — Contact

Start a Conversation.

Have a project in mind, or need clarity on your marketing tech stack? Let us know how we can help — Veil Consulting will be in touch shortly.

[ direct ]

adam@veilconsulting.com
Read by Adam personally. Reply within two business days.

[ telephone ]

+1 (833) 834-5331
Business hours · America / Boise.

[ office ]

Boise, Idaho
Available for on-site engagements throughout the western United States.

↳ Initial conversations are scoped, complimentary, and not subject to retainer. The first deliverable is always a written diagnosis.