Veil Consulting is a solo AI advisory practice run by Adam Valine. It is not a systems integrator, a staffing shop, or a reseller. It advises owners, boards, and senior operators on where AI fits in the business — and where it doesn't.
The practice
The practice was established with the intention of doing one specific thing well: helping executive teams think clearly about AI without the vendor-tainted advice the industry usually supplies. That intention has held. It has not scaled into a firm. There is no proprietary platform. Nothing is resold. It has stayed a single practitioner, on purpose.
What Adam does is advise. He architects AI strategy and roadmap engagements for operators trying to decide what to prioritize this year. He runs vendor and tooling diligence for teams evaluating platforms and PoCs. He designs production LLM and agent systems, and the eval frameworks that tell you whether they hold under load. He assesses data and infrastructure readiness — the reason most AI programs stall a year in. He writes the AI governance and policy material a general counsel will ask for before a regulator does. And he plans the transformation and adoption work that decides whether the tool actually gets used once it ships.
The Principal
Adam Valine runs the practice. Currently AI Strategy Lead at Solutions Plus Consulting, where he leads client-facing AI strategy, implementation, and transformation work for mid-market and enterprise operators. Veil Consulting is the boutique practice where he takes on a small number of independent engagements each year alongside that role — the kind of work that benefits from a direct relationship with a single practitioner rather than a team.
Before AI became the whole conversation, Adam spent twenty years in product and engineering leadership across SaaS and platform companies — the operational half of software, the part that has to actually ship. Since 2019, that background has bent toward applied AI: designing production LLM and agent systems, building eval frameworks, working through the vendor and governance decisions that come with putting AI in front of real customers or into a workforce.
What you can expect: direct communication, plain-language deliverables, appointments that start on time, and a refusal to sell you anything you don't need. Every engagement is scoped, priced, and delivered personally. There is no analyst pool, no junior handoff, no offshore team, no cross-selling to another line of business — because there is no other line of business.
You are almost certainly being sold too much. You are almost certainly automating the wrong workflows. Your data is almost certainly not as ready as the deck suggests. And your adoption problem is almost certainly a design problem you can solve before the rollout, not a change-management problem you have to solve after it.
How the practice works
Three principles, non-negotiable, that shape every engagement:
- Solo, on purpose. Adam runs your file, start to finish. There is no analyst pool, no junior handoff, no case number rotating between four inboxes. If you retain the practice, you retain a specific person, and you know his name.
- Independent of the vendors. Veil holds no reseller relationships with model providers, cloud platforms, integrators, GRC tooling, or system integrators. Recommendations are the ones you would get if the practice had nothing to gain from them — because it doesn't. Referrals to builders Adam trusts are unremunerated on both sides.
- Practitioner, not deck-maker. Every recommendation traces back to a system Adam has designed, shipped, or evaluated in production. Where he hasn't done the specific thing, he says so — and either points you at someone who has, or scopes the engagement to figure it out honestly. Judgment sold under a name is worth more than the same advice hidden behind a firm.
Coverage
Active work happens primarily in North America and Western Europe, remote-first. Where an engagement requires on-site presence — a board briefing, an executive workshop, a rollout kickoff — Adam travels to it. Cross-jurisdictional regulatory work (EU AI Act, sector-specific U.S. rules) is scoped case by case; where local counsel is required, the practice co-engages rather than pretending.
Engagement
Referrals are welcome. Direct inquiries are also welcome — the practice is not artificially gated. Introductions from a current client, board contact, general counsel, or trusted colleague are the fastest path, but you can also write directly and Adam will reply within two business days from himself, not an autoresponder.
Engagements begin with a short introductory conversation — usually a phone call. Project-based work is the norm; light retainers are available where a program is entering a ramp phase and the operator wants a direct line for judgment calls between reviews. Fee structures are transparent, fixed-fee or retainer, and shared in the introductory conversation.
The practice accepts a small number of new operators each year. Not because it is exclusive as a marketing posture — because doing the work well requires that Adam know each file he holds.