August 2026
You Can't Buy Your Way Into ChatGPT. That's the Good News.
The old SEO rewarded budget. The new one rewards being worth citing — and the only way to know if you are is to measure like an engineer, not a marketer.
Read →July 2026
Your AI Pilot Is Working. Your AI Program Isn't.
The gap between a demo that dazzles and a system that survives real traffic is where nearly every enterprise AI program actually lives — and where nearly every vendor discussion is silent.
Read →May 2026
AI Governance Is a Speed Feature
Executive teams treat AI governance like a compliance tax and put it off. The operators shipping AI fastest are the ones who paid the tax first.
Read →March 2026
The Evals Are the Product
Every enterprise LLM system will hit a moment where the team argues about whether the model got better. If nobody in the room can produce a number, the argument is not resolvable and the system is not maintainable.
Read →