Mark
The mark is a chevron veil — a wide inverted apex that gestures at both a raised curtain and a pointer downward toward the thing being watched. It is drawn as a single unbroken stroke; that is the rule.
The mark works at any size from a 16 px favicon to a business-card monogram. It should never be filled, outlined twice, or given a drop shadow. If it is legible against the background, it is done.
Wordmark
The wordmark is set in Cormorant Garamond at 500 weight, letter-spaced +2 units. It appears with the mark at 32 px height, spaced by twelve pixels.
In compact contexts — favicon, business-card back, letterhead corner — the mark stands alone. The word "Veil" is never used as a monogram; the mark is the monogram.
Palette
Typography
Business card
Standard US card, 3.5 × 2 inches, printed on Neenah Classic Crest Solar White 130lb Cover. Corners squared. Deep-emboss the wordmark on the back at 60% depth.
No name on the front. The Principal signs the back in fountain pen when the card is handed personally; otherwise no ink.
Contact line: email is the front-office. The direct line is provided verbally to retainer clients only. Do not print a phone number.
Social & favicon
The avatar for platforms that render a square (favicon, LinkedIn, iMessage business, calendar invites) is the mark centered on the ink background. Gold stroke at #B5883A. No wordmark.
The social share image (Open Graph) is the hero photograph — currently a low-key hallway with a gloved hand on a hotel-suite door handle — scrimmed dark to hold text overlay if needed. The image never carries a tagline.
Usage rules
Do
- Preserve the deep-ink base. Everything else is accent.
- Keep the mark as a single unbroken stroke, at safe margin.
- Set display text in Cormorant Garamond with true italics for emphasis.
- Use gold for meaning (eyebrows, links, accents). Never for large fields.
- Use red for action or warning. Never for standard body text.
- Leave whitespace. This is a quiet brand.
Don't
- Never use black. The ink is warm, not pure black.
- Never invert the mark into an outline or filled shape.
- Never pair with sans-serif display type. It flattens the register.
- Never place the mark inside a boxed lockup with rules around it.
- Never publish a client name or testimonial in this identity.
- Never add a tagline under the wordmark. The tagline is a link, not a claim.